“Alyson's a very functional athlete. She likes everything to be very performance-driven. And I tend to be more style-focused. So between the two of us and all the other women in the office, we crafted this collection that really speaks to the Equinox woman.”
“We took all the things that we loved from all the different lines [sold in The Shop], and put them together in this really well-crafted, curated collection. It's literally like a culmination of all of our favorite things in activewear put together.”
“We used unfinished laser cut hems on the ankle and a high-waisted compression waistband that really holds you in and feels supportive, so if you're doing a HIIT or cycling class, you know you're going to feel great. One of the leggings in the collection has a high-quality underwear band with a satin finish that doesn't dig in like some of the other ones that are out there today.”
“We have this super hot zip-up bra that is still supportive for workouts, but you can also wear it as a top.”
“We wanted this collection to embody the Equinox brand and woman simultaneously. The usage of black on black permitted us to achieve this through subtle brand recognition.”
“This is a category we're going after in a big way.”
Reporting by Karli Bendlin. Photography by Coty Tarr.