How the fit business leader of a sports hydration company stays on top of innovation
In the realm of sports drinks, Nuun is on its way to hydrating well over two million athletes in 2018, a number which president and CEO Kevin Rutherford hopes to increase in the years to come. "The original consumer was the extreme endurance racer," he explains, but since then the brand has expanded to cater to everyone from the back of the pack to the front and all spots in between. “Our products are for every person striving to be healthier simply by moving more.”
Rutherford, who refers to his title as 'chief eternal optimist', is equally driven in his personal life. "I like to have new goals to keep myself on track so that I’m constantly improving,” he says. “This year, I’m training for the 70.3 triathlon distances with the ultimate goal of qualifying for the 2019 world championships in my age group.”
Here, Rutherford talks about how the sports nutrition industry is evolving and what makes a CEO successful.
Photos courtesy of innervoice.life