Tara Foley

MASTER THE SUMMER: TAKE MINI BREAKS

Beauty entrepreneur Tara Foley is heading out of town.

Summer is high season for the high performer. It’s when work, travel, and personal passions collide. But figuring out how to fit it all in isn’t always easy. To inspire you, Furthermore is spotlighting five dynamic achievers whose lives marry style, sustainability, and fitness. They’re putting all their energy into conquering the season. Here’s how.

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Tara Foley, the founder and CEO of clean beauty brand Follain, is anticipating a string of busy months: She’s opening up three storefronts (in Dallas; Seattle; and Bethesda, Maryland) and tending to her seasonal store in Nantucket, Massachusetts, so she’ll be in transit almost constantly.

Oh—and she’s pregnant. With a two-year-old at home and her second baby due in September, she'll spend the season fighting for equilibrium. “My ultimate goal this summer is to seek out balance,” she says.

Luckily, Boston-based Foley likes to be in motion. “To me, comfort means movement,” she explains. While she’s not necessarily hitting the gym every day, she’s walking everywhere, taking breaks from her desk, and spending as much time outside as possible. Whether she’s on or off the clock, she relies on the Allbirds Wool Runners to keep her comfortable throughout the day.


I like to hold walking meetings and take the stairs. It helps me think better, recalibrate, and work more efficiently. I can’t sit on a plane or behind a desk forever.

I like to hold walking meetings and take the stairs. It helps me think better, recalibrate, and work more efficiently. I can’t sit on a plane or behind a desk forever.

Foley started putting wellness front and center when she graduated from college in 2007. Once she knew that the products she was using on her skin didn’t exactly mesh with her health-conscious lifestyle, she decided to put her public policy degree to work by advocating for greener beauty options. After studying with a natural skincare formulator in Maine and working on an organic lavender farm in France, Foley knows clean beauty inside and out.

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Tara Foley holds her son, Henry, in Boston Public Garden near her Beacon Hill store. They wear matching Allbirds Wool Runners and Smallbirds Wool Runners.


We love to spend our vacations close to lakes, mountains, and beaches.

“Certain ingredients in skincare products made all over the world have really negative impacts on our long-term health,” she says. Since what you put on your body gets washed down the drain and into the water supply, these bad habits hurt environmental health, too. Allbirds, her choice summer shoe, uses all-natural materials (like wool and trees) and all of its practices are rooted in sustainability.

Summer is actually a good time to transition to a cleaner beauty routine, Foley says, since you’re typically using (and reapplying) plenty of chemical sunscreens and bug sprays. Swap these and the products that stay on your skin the longest, like moisturizers, for their all-natural equivalents, she says.


To me, taking breaks means truly disconnecting for two or three days in a row. Those quiet, meditative times give me a chance to recharge.

Foley plans to counteract work stress this season by going off the grid with her family. “I’m forcing mini personal breaks and vacations,” she says. “I’ve realized that getting away is really important for me all the time, and it’s going to be especially crucial this summer.”

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I often pack my own food before flights. I fuel up on as many plant-based choices as possible before inevitably dining out a bunch while traveling.

When Foley heads to Vermont and Nantucket with her husband and son, she’ll be shutting off her phone and opening up a book. She opts for apartments and houses for summer travel rather than hotels, since they have kitchens for cooking healthy meals, better access to the outdoors, and a more local vibe. “We like to have a quiet space to ourselves, and we crave time outside,” she says. Sounds like a beautiful summer, indeed.