Sneaker brands you haven’t heard of yet

From whimsical to workout-ready, here are six new players.

The future of sneakers may mean self-tying laces and built-in activity trackers. But until then, there are several new labels athletes might not be familiar with that are kicking things up a notch. From sleek and sporty running shoes to special occasion wear, these noteworthy upstarts deserve more than a second look.

filling pieces mid chelsea sneakers

Architecture student Guillaume Philibert puts a fashionable spin on street sneakers with this minimalist suede pair that mimics a classic Chelsea boot.
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eytys jet textured-leather sneakers

Fans of streetwear lines like Vêtements will appreciate this pair inspired by '70s jogging shoes. In bright white, they’re lightweight and satin-lined for comfort.
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on cloud monochrome edition

Engineered for serious runners, the company claims that the women's version is the world’s lightest fully-cushioned running shoe. The zero-gravity foam sole consists of separate elements with a center divider to better adjust to your individual stride.
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axel arigato clean 90 laceless

These refined sneakers channel an old-school vibe with a distinctly feminine touch. Hand-crafted in Europe of fine Italian leather, they're a low-key take on luxe, down to the subtle nude pink shade.
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spalwart marathon trail suede and mesh sneakers

Using vintage molds, the Swedish label goes for a retro feel that doesn't impede performance. The breathable mesh and soft suede style rests on a durable black rubber sole.
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joshua sanders airoa sneakers

These embroidered kicks with pompom-trimmed laces are a fun fashion statement perfect for a summer party.
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