Trending: Fit Registries
More athletes are requesting fitness classes and spin bikes in lieu of pots and pans.
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But a new wave of options—from sites like Zola and Newlywish, companies that assist almost-weds in choosing products and experiences from a slew of different companies—present athletes with an exciting alternative: a fitness-and-health focused registry. Sites like these curate all kinds of products, from workout classes, water bottles, bikes, and camping gear to traditional kitchen and household needs (you can also link items you like from big-name stores like West Elm or Pottery Barn). The most popular items tend to be the fitness-related ones, according to data from Zola. They say ‘health and wellness’ and ‘weekend’ are two of the most in-demand categories for couples putting together registries. What's more, active lifestyle brands, like REI, are hopping on the trend, offering registries of their own directly through their sites.
This shouldn’t come as surprise. In 2015, the global health club industry made $81 billion: 151.5 million people visited almost 187,000 clubs. “It’s only natural that fitness classes would find their way onto the registry right next to more traditional items,” says Jennifer Spector, the director of brand strategy at Zola.
Here’s how to craft a fitness-focused registry that suits your fitness-focused life.
Think about how (and when) you want to work out. In November, Zola announced a partnership with Soul Cycle, offering engaged couples the option to add bundled classes or the signature yellow bikes to a registry. The site also curates classes from studios around the country. More and more, registries aren’t only tailored to after the big day, either. “Fit couples are looking for gifts and experiences that they can enjoy together before and after the wedding,” says Spector.
Consider your attendees. “Gift givers who are close to recipients put a priority on giving a gift that signals the importance of their relationship and often prefer to give unique gifts,” says Susan Broniarczyk, Ph.D., a professor of marketing administration at The University of Texas at Austin’s McCombs School of Business. That means adding to your registry experiences you’ve done with friends or talked about as a bucket list activity (think: yoga classes or a rock climbing adventure) could make them feel good to buy them for you, she adds.
Add experiences. Recently, Zola launched a partnership with Airbnb, offering gift cards for adventure-seeking pairs. Newlyish offers pre-paid trips to some national parks, like the Grand Canyon and Zion. Studies find experiential gifts foster stronger relationships; and recent research out of San Francisco State University finds that spending money on activities makes us happier.