Forecasting: The Snow Industry

A first look at some winter sports trends you’ll soon see.

El Niño snow is sending ski bums, adrenaline junkies, and winter sports enthusiasts out West, where in very recent years, destinations like Park City Mountain Resorts have seen millions of dollars of investments in technology and other enhancements. In the wake of these developments, as well as the SnowSports Industries America’s (SIA) annual Snow Show, we’re glimpsing the ski industry of the future.