My Healthy: Zady
How co-founders Maxine Bédat and Soraya Darabi stay fit and well while running their successful sustainable fashion startup.
Finding time in the day for exercise isn't easy for any of us, but squeezing it in while trying to get a startup off the ground is another challenge entirely. Such was the issue for the women behind Zady, the online shopping destination that is offering an alternative to the modern paradigm of fast-fashion with their thoughtful, artisan-driven business model.
"When Zady first launched [last August], I tried to cram in every meeting, every speaking engagement, every request," says Maxine Bédat, one of the site's co-founders. "I wasn't sleeping and wasn't exercising. I was too tired to be at maximum focus, so tasks that required my full attention took me longer. Finally I broke the cycle and blocked off my calendar to leave room to exercise, and now I sleep better, am more focused and efficient, and just happier." Not surprisingly, it's a sentiment shared by Bédat's co-founder, Soraya Darabi. "The truth is, launching a brand and staying healthy isn't easy, precisely because of a lack of routine," explains Darabi. "So whenever I am home, I try to stick to a routine of running, drinking water, taking my vitamins and remembering to stop and breathe." Both women run and practice yoga, and have the advantage of a wealth of stylish workout wear among Zady's clothing, accessories and home offerings. Here, what keeps them at the top of their game.
"I have always been one to dress up, more for myself than for anyone else. It's like the armor I need to tackle the day. My Hampton Duffel is my go-to gym bag; it has those nice details that make even gym-going feel classy." - Maxine
Aire and Great Jones spa
"I like Aire and Great Jones Spa for their heated pools and steam rooms—my good friend Constance introduced me to each location. The Moroccans make hammam visits a part of everyday life. In New York we consider it an extreme luxury, but visiting these locations simply for the steam rooms is affordable. It's good to steam to increase your energy level, open up the pores in your skin, and to relax your muscles."
Creative Juice Co. juice
"It's a treat I give myself after a long run. Their No. 5 keeps me going for the rest of the day."
Isaac Zip sweatpants
"I always wear my Isaac Zip Sweatpants for yoga. They're slouchy and relaxed, and on the weekend I can go from yoga straight out to brunch with friends and still look chic." - Maxine
Fruits and Veggies
"I eat fresh fruits and veggies daily to absorb as many nutrients as possible. I particularly love avocado in my morning omelet—it's good for you and improves my hair and complexion." - Soraya
"I do like to snack. Frozen grapes, especially now that it's getting warmer, are the perfect treat that keeps me occupied but doesn't leave me feeling too full." - Maxine
"I take a lot of meeting at ABC Kitchen because the food is locally sourced, healthy and out-of-this-world delicious. It's unlike anything out there. The space is transformative and sets a a great tone for fruitful conversation." - Maxine