rachel krupa, publicist, fitness, bag, equipment, gym

Unzipped: Rachel Krupa

The food and fitness publicist shares the essentials behind her revved up routine.

When food industry insiders and health gurus want to launch something new, they call Rachel Krupa. Since opening her namesake PR firm in 2010, she's built brands from grass root and grass-fed (see: celeb chef Jamie Oliver's Food Foundation) to cult-followed (see: TEDxManthattan). Here, five things that help her stay fueled and fashionable as she does it.