My Beach Essentials: Faherty Brand

The brothers behind the much-anticipated swimwear line open up their summer tote.

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With the launch of Faherty Brand, twin brothers Alex and Mike Faherty have put their backgrounds (in private equity and designing for Ralph Lauren, respectively) to good use. Not to mention their Jersey Shore roots. Their stylish, eco-conscious swimwear is practical for open water activities — something the brothers know their fair share about. 

Launching a business means this summer will be busier than most for the brothers, but if things go according to plan, they'll still carve out some time to spend on the sand in Spring Lake, New Jersey. With their favorite essentials, of course: