My Beach Essentials: TJ Allers

The PR power player unpacks his summer tote.

As PR Director for the fashion division at Paul Wilmot Communications, TJ Allers oversees luxury powerhouses such as Reem Acra, Elie Saab and Bill Blass, while also leading the PR machine required to turn growing brands into industry heavyweights. At New York Fashion Week next month, Allers will orchestrate a dizzying number of details surrounding his clients' shows: Hence the importance of a little end-of-summer relaxation. Fresh from an escape to El Salvador, Allers shared the elements of his perfect beach day: "Partly cloudy, 82 degrees, a big blanket, a frisbee, Pro Kadima, a cooler packed with cold beverages, another cooler packed with turkey meatballs from Citarella, fresh guacamole, chips, pico de gallo, tequila, and some sandwiches," he says, before adding, "Also, a group of easy, low maintenance friends in adventurous moods, a great book that I’m 50 pages away from finishing, a GQ, a laugh, some swimming and a lot of horseplay!" And, of course, his beach tote essentials: